THE FUTURE OF FRICTIONLESS TOURISM

Visit for the view.
Not the selfie.

If all you want is a selfie, you don’t need to travel.

No early alarm. No traffic. No queue for the same viewpoint. Make the memory here—and leave the real place to people who want to experience it.

AI-generated idealised postcard view of a Dolomites lake, calm and uncrowded AI-generated depiction of an extremely crowded Dolomites lake shore, illustrating overtourism
INSTAGRAM
REAL LIFE

Both images are AI-generated illustrations. They are not documentary photographs and do not depict actual visitor numbers or conditions at Lago di Braies.

Zero queues. Zero coach transfers. Zero alpine litter from this particular visit.100% of the photo. 0% of the journey.
THE SCALE OF THE VISIT

A lot of people. For one view.

Official studies and reported access counts show just how concentrated summer tourism can be at two iconic Dolomites locations.

TRE CIME DI LAVAREDO
≈ 4,000

average daily access in summer, as reported in January 2025

≈ 5,400 per dayreported average in August
13,000+ in one dayreported peak around Ferragosto

Source: Corriere del Veneto (31 January 2025).

DAY VISITORS
45%

of visitors interviewed at 23 Dolomites hotspots were day visitors

55% stayed overnightin the area, according to the same survey

Source: Autonomous Province of Bolzano, report on the Dolomites tourism study. More than 3,600 people were interviewed at 23 locations from July to October; preliminary results reported 45% day visitors.

These are not current live counts, and the periods and counting methods differ. They measure visits/accesses to the areas—not unique individuals, overnight stays, or how long anyone stayed. The 45% day-visitor figure comes from a survey across 23 Dolomites locations, not a census of every visitor or a measure of spending. It should not be read as meaning day visitors contribute nothing to the local economy.

THE CONCEPT

Some places are better experienced than collected.

If the only thing you wanted was proof you were there, maybe the proof is enough. Let the people who came for the landscape have a little more landscape to themselves.

01 / SKIP

The queue that goes nowhere

No waiting behind 63 people for the exact same angle. Your imaginary visit runs on your schedule.

02 / KEEP

The wedding-photo energy

The mountain backdrop. The cinematic light. The “we'll treasure this forever” pose. Without blocking the path.

03 / LEAVE

The place where it is

No extra traffic, no disposable picnic packaging, no new footprint on a fragile landscape. Just a digital image—and a question about why we travel.

YOUR ALMOST-REAL TRIP

Get the photo. Skip the pilgrimage.

Pick your South Tyrol backdrop, choose your most gloriously unnecessary holiday detail, and create your imaginary travel photo. No journey required.

THE DETAILS

Your visit, virtually.

Your very own alpine photo op, minus the trip.

Your accessory
YOUR HOLIDAY PHOTO

A picture-perfect visit.

Ready to make it? Copy the image instructions, open ChatGPT, add your selfie, and create your photo.

Open ChatGPT ↗

This page does not ask for or store your selfie. You add it yourself in ChatGPT after copying the prompt.

AND THERE YOU HAVE IT

Here.
You've been.

Your photo is ready. The real lake is still there, waiting for someone who wants more than a background. Maybe the best souvenir is knowing when not to go.

AI-generated vintage alpine ski postcard reading Wish you weren’t here!AI-GENERATED POSTCARD
One last thing. This is a joke about overtourism, not about people who love the mountains. The real places are more than backdrops. If you visit, respect local guidance, stay on marked paths, take your rubbish with you—and give yourself a reason to look up from the camera.